Reactive Care Fails Athletes
For years, performance therapy has followed the same broken cycle
Athlete Gets Hurt
1
Contacts Therapist
2
Receives Treatment
3
Feels Better
4
Stops Services
5
The Problem: By the time pain or dysfunction becomes severe enough to seek help, tissue compromise and compensatory patterns are already deeply established. We're treating the consequence, not preventing the cause.
Recurrent Injuries
Derailing recruiting visibility and scholarship opportunities
Generic Programming
Trapped in one-size-fits-all team training that ignores individual needs
Overuse & Burnout
Year-round sport specialization without individualized oversight
Symptom-Only Treatment
Traditional PT addresses pain, not root causes or structural vulnerability
The Proactive Solution
Replace pay-per-session reactive care with monthly subscription proactive monitoring
In-Person Sessions
1-8x per month (depending on tier) combining manual therapy, movement coaching, and strength training
Remote Programming
2-4 days per week via TeamBuildr with individualized exercise progressions and coaching cues
Daily Wellness Monitoring
Feeding into Staying in the Green (STG) readiness scoring for real-time training decisions
Weekly Force Plate Testing
ISO30, CMJ, Drop Jump flagging neuromuscular fatigue before it becomes injury
Performance Reports
Weekly or monthly reports synthesizing trends, highlighting risks, and guiding programming adjustments
Continuous Oversight
7 days per week visibility into training stress and recovery response, not just isolated sessions
The Result
Athletes train smarter, recover faster, and avoid the injury-treatment-recovery cycle that derails seasons and careers.
Staying in the Green
Our proprietary readiness scoring system that converts injury history, daily wellness, workload, and force plate data into actionable training decisions
How It Works
1
Injury Impact Score
(IIS)
Comprehensive injury history assessment accounting for tissue type, recency, time missed, and surgery history
2
Daily Wellness Tracking
7 metrics: sleep, fatigue, stress, soreness, mood, energy, perceived readiness
3
Force Plate Testing
Weekly neuromuscular monitoring (ISO30, CMJ, Drop Jump)
4
Workload Monitoring
Training volume/intensity tracking via subjective RPE or GPS data
5
Green Index Calculation
Daily readiness score with color-coded training recommendations
Key Insight: Two athletes with identical wellness and force plate metrics can have different readiness recommendations based on injury history. STG respects structural vulnerability, not just acute status.
Service Tiers
All tiers include: IIS assessment • Force plate testing • Body mapping • STG integration • TeamBuildr programming • Performance reports • 3-month minimum commitment
From Table to Turf
Our performance therapy methodology follows a spectrum that prepares the body for load, builds capacity, and integrates function into performance
1. Soft Tissue/Table Work
Restore tissue quality, reduce tone, improve sensory awareness
4. Movement Literacy
Refine motor patterns, improve coordination, develop movement vocabulary
2. Joint Repositioning
Optimize joint congruency and force transmission efficiency
5. Strength Training
Build capacity across foot positions, joint angles, movement strategies
3. Stretch-Mobility
Create movement options, improve tissue extensibility, prepare for loading
6. Return to Run/Play
Reintegrate speed, change of direction, sport-specific demands
Key Principle: We don't train exercises, we train positions. Strength work emphasizes foot position variability, joint angle specificity, and force vector diversity.
Who It's For
Performance therapy for athletes and tactical professionals who demand more than reactive care
Why Rude Rock?
Proactive monitoring catches fatigue before injury
Performance therapy builds resilient movement systems
STG scoring provides objective push/back-off guidance
Monthly subscription aligns incentives, we succeed when athletes stay healthy
Pain Points
Overuse injuries from year-round specialization
Recurrent injuries derailing recruiting visibility
Lack of individualized programming
Parents frustrated by symptom-only treatment
Profile
Varsity-level competitors in contact/collision sports or high-volume training sports with college recruitment aspirations
High School Athletes
Ages 15-18
Professional Athletes
Ages 18+
Profile
Pain Points
Overuse injuries from years of training and competition
Recurrent injuries derailing player readiness
Professional athletes competing in contact/collision sports or high-volume training sports looking to stay healthy and perform all season.
Lack of individualized programming
Frustrated by generic symptom-only care
Why Rude Rock?
Proactive monitoring catches fatigue before injury
Performance therapy builds resilient movement systems
STG scoring provides objective push/back-off guidance
Monthly subscription aligns incentives, we succeed when athletes stay healthy
Why Rude Rock?
8+ years working with SEAL/NSW communities
Understanding of operational demands and deployment cycles
IIS accounts for tactical-specific injury patterns
Pain Points
High-tempo training (multiple daily sessions, 6-7 days/week)
Load carriage injuries (rucking with 50-100+ lbs.)
Career-ending MSK injuries forcing medical separation
Limited access to individualized performance therapy
Profile
Active-duty SEALs, Special Operations candidates (BUD/S, SFAS, Ranger School), tactical athletes managing operational demands
Navy SEALs & Military Personnel
Ages 18+
STG produces rolling daily readiness composite
SEAL Package pricing ($500/month) structured for active duty budgets
Why Monthly Subscription > Pay-Per-Session
Old Model: 1x per week, 4 hours of care per month
New Model: Continuous oversight 7 days/week with daily monitoring, remote programming, weekly force plates
1.
Extended Reach
Old Model: Athlete contacts therapist when pain is severe (4-6 weeks after tissue compromise)
New Model: STG flags overload early, enabling proactive adjustments before acute injury
2.
Proactive Injury Reduction
Old Model: No visibility into training outside sessions
New Model: Complete picture of training stress and recovery response via daily wellness + workload + force plates
3.
Enhanced Oversight for Planning
Old Model: Decisions based on subjective feel miss objective fatigue signals
New Model: Daily GI scores combine subjective + objective data for defensible decisions
4.
Objectivity & Reporting
Old Model: Once per session, then days of silence
New Model: Daily wellness, weekly reports, continuous feedback loop
5.
Improved Communication
Submit An Inquiry
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Danny will reach out in 24 hours to set up your consultation.